Cider Brand Innovation — Uncommissioned Concept Deck
A speculative pitch created for an attempt to professionally beg for a chance to be hired — exploring product architecture, line extensions, flavor strategy, and brand storytelling for a Boston-based cider brand.
I created four new product lines, a seasonal and occasion-based architecture, flavor directions, a brand-voice framework, a KPI test model, and activation plans. Everything in this deck is original concept work designed to demonstrate my range in brand strategy, product thinking, creative direction, and storytelling.
